- (and who to contact for more information)
In fact, those “5 Ws (and an H)” can provide a simple framework for you in approaching writing a news release.
A news story begins with a headline, which is a brief subject-verb summary of what the story is about.
Tips: To be taken seriously by the media, keep it short, simple, double check your accuracy in facts, plus check your spelling and grammar. Do not use exclamation marks, words in all capitals, bold face or italics, and keep out opinions unless it’s in a direct quote from someone.
How can you tell if you have included an opinion? Read it back and see if you’ve included superlatives like saying it’s the best, greatest, most unique.